Tips From Professionals
Prospecting letters are a great way to establish contact with potential customers and create new leads. However, the problem is that many people don’t know how to write them! In this blog post, we’ll explore what makes for a perfect prospecting letter. We will also provide you with an example of one so that you can see the exact format you should be using when creating yours.
The first thing that you need in a prospecting letter is the right words.
In order to get your prospects attention, here are some things that you can include:
– Use strong persuasive language. Write openings such as “Now”, or “As soon as possible”. This will grab their attention and make them want to read more!
– Add numbers when writing about how many people would benefit from reading the information contained within your email. For example, write something like “This affects millions of Americans” instead of simply saying it impacts everyone.”
– Be descriptive with adjectives and adverbs – but don’t overdo it!!! You should paint mental pictures for prospective customers using phrases likes these: red hot deals, edge technology etc… But be sure to not go overboard, otherwise your prospects will simply become annoyed.
– Remember that a good prospecting letter should answer the question “What’s in it for me?”. This is why you need to offer information about how an email recipient would benefit by reading what you have written. For example, if you are offering tips on saving money while shopping online write something like…if people follow these simple steps they could save $500 every year! Not only is this more likely to get someone’s attention but also gives them value right away! So remember – when writing your own prospecting letters include language that grabs their attention and offers potential customers personal benefits based on their interests or concerns.